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Consumer retail habits are evolving fast. Up to 90% of consumers now say that the internet influences their purchasing decisions, and a massive 88% of shoppers report that they no longer see value in the in-store retail proposition.
But in-store value remains key. Around 90% of retail sales still come from bricks-and-mortar stores. It is also well acknowledged it is easier for retailers to sell, upsell and build lasting loyalty with consumers who are already in store, with figures showing it can be up to 20 times easier for retailers to convert a sale in-store, than online.
There is clearly a problem here – and an opportunity.
Restore the value of the in-store retail proposition. In order to restore the value of offline retail and become truly multi-channel, retailers must capitalise on their online channels to promote and drive uptake of in-store services that cannot be offered online.
Give customers a reason to come in store. By offering services alongside products in store brands can dramatically increase footfall, improve the in-store customer experience and generate increased revenue.
As market leaders in helping retailers to use their web presence to increase footfall and engagement in store by identifying, promoting and selling value-added in-store services, BookingBug has accumulated a deep knowledge on the true value of online-to-offline selling.
In this first report we have distilled down our experience working with a broad range of large retail brands in devising and implementing their online-to-offline strategies. Simply enter your details below to receive your free copy of the report.
In follow-up to The Business Case For An Online-To-Offline Retail Strategy, this second whitepaper in our series drills down into the suggested processes and tactics employed by retailers to ensure their online-to-offline implementation is smooth, effective and viewed as an organization-wide success.
In this report we examine the online-offline implementation journey – from goal setting, planning, communication, roll-out, marketing and branding, to running a pilot and campaign evaluation.
BookingBug has un-matched experience in delivering the expertise and technology behind the online-to-offline strategies for retail businesses worldwide, from single store High Street merchants, all the way up to some of the world’s largest corporations including Vodafone, BskyB, Levi Strauss and the John Lewis Group. Click below to find out more about our retail solutions and browse case studies from some of the retail brands we’re already working with.